Łukasz
Kurpiewski
As a seasoned Public Relations and Marketing Manager, I bring extensive expertise in corporate and business communication, alongside media relations across diverse industries. My focus areas include real estate, medical trade, and emerging technologies. Specializing in crisis communication, I also serve as a communication and marketing trainer and academic lecturer. Additionally, I am an experienced copywriter. My educational background in linguistics, coupled with certifications as a PR specialist and screenwriter, further enhances my professional profile.
RANGE OF ACTIVITIES
Business Communication Across IndustriesOUR STRENGTHS
Professional communication and marketing consulting. Over a decade of experience working with European corporations and local businesses
REAL ESTATE AND RETAIL COMMUNICATION
(retail / office / brands)
SUPPORT FOR MARKETING ACTIVITIES
IN REAL ESTATE AND RETAIL
(retail / office / brands)
MEDIA RELATIONS AND PROMOTION
OF INVESTMENT PROCESSES
COMMUNICATION
IN MEDICAL INDUSTRY
(diagnostics / devices)
CRISIS
COMMUNICATION
CORPORATE
COMMUNICATION
B2B AND B2C
COMMUNICATION
FINANCIAL
COMMUNICATION
COPYWRITING
COMPANIES / INDIVIDUALS / PRODUCTS
FOTO SESSIONS AND FILMS
INDIVIDUALS / FACILITIES / EVENTS
CRISIS COMMUNICATION
IN RESTRUCTURING AND BANKRUPTCY PROCESSES
TRAINING
IN PUBLIC SPEAKING AND MEDIA RELATIONS
THEY TRUSTED US
Projects
Our aim is effective business communication.
-
FACTORY
Film Production and Media Relations
for the Jungle Night Campaign -
METRO PROPERTIES
Promotion of the h-Our Store Application
in the Polish Market -
HARIBO
Assistance with Communication Activities
for the Opening of the First Store in Poland -
FACTORY
Communication of New Brands and Current Events
-
METRO PROPERTIES
Corporate Communication
-
Retail Institute
Expert Communications
-
Scope Fluidics
Communication of Diagnostic Projects
in Poland and Internationally. -
BacterOMIC
Communication and Marketing Support
-
Silesia Outlet
Outlet centre rebranding
-
Retail
Crisis communication during
the Covid-19 pandemic -
Scope Fluidics
PCR|ONE Communication
-
Bankruptcy Law Firm
Conducted the firm’s communicational
activities. -
Silesia Outlet
Communication on the investment
and official opening activities -
CA Immo
CA Immo Group’s financial results
in Poland -
NEINVER
Report on outlet centers in Poland
-
eobuwie.pl
Esize.me - Copywriting activities in the product’s market launch
-
Futura Ursus
Warsaw’s new retail park
-
FACTORY Kraków
A new opening
-
NEINVER
Corporate Communication
-
Forum Gdańsk
Opening of Forum Gdańsk
-
Film Production and Media Relations for the Jungle Night Campaign
Creating promotional films for Jungle Night, the largest discount event in the Polish outlet market. This includes concept development, scriptwriting, film production, photo shoots, managing communication with trade and local media in Poland, copywriting, and media purchasing.
/ FACTORY
-
Promotion of the h-Our Store Application in the Polish Market
PR communication for the h-Our app, designed for short-term rental of spaces in shopping centers. Developing communication strategies and plans, media relations with trade, local, and national business media, support in product presentation preparation, preparing for business competition participation, and copywriting.
/ METRO PROPERTIES
-
Assistance with Communication Activities for the Opening of the First Store in Poland
Supporting HARIBO's communication for the opening of their first stationary store in Poland, at FACTORY Ursus in Warsaw. Tasks include preparing a communication plan for trade media, press material preparation for journalists, organizing press conferences, coordinating information and promotional activities, and support on behalf of NEINVER, the outlet center’s managing entity.
/ HARIBO
-
Communication of New Brands and Current Events
Preparing and distributing press releases on brand portfolio changes at FACTORY outlets, the largest chain of shopping centers of this type in Poland, as well as on current and special events, including CSR campaigns and individual customer offers. Conducting promotions in trade and local media, copywriting, and preparing for business competition participation.
/ FACTORY
-
Corporate Communication
Managing media relations in the Polish market, preparing and distributing press releases in trade and national business media on company operations and the M1 shopping centers’ portfolio. This includes expert positioning in the media, copywriting, creating short- and long-term communication plans, preparation for business competitions, and ongoing public relations consultancy.
/ METRO PROPERTIES
-
Expert Communications
Handling media relations in the Polish market, preparing press releases, interviews, and columns, expert positioning, copywriting, photo shoots, graphic support, and image consulting.
/ Retail Institute
-
Communication of Diagnostic Projects in Poland and Internationally.
Sharing news about obtaining European CE-IVD certificates for PCR|ONE and BacterOMIC systems in global media, including Europe, the USA, and Canada. Responsibilities include film production, organizing photo shoots, and copywriting.
/ Scope Fluidics
-
Communication and Marketing Support
Ongoing support for communication and marketing activities for the BacterOMIC diagnostic system. This involves social media communication, copywriting, preparing graphic materials and product presentations, producing videos and photo shoots, gadget production, and website management.
/ BacterOMIC
-
Outlet centre rebranding
Prepared and implemented communication activities in the B2B field regarding the change of Silesia Outlet’s name and visual identification. By getting the new name FACTORY Gliwice, the centre has joined Poland’s largest chain of outlet centres. Mindset’s activities consisted of communicating to local, trade and national media, as well as copywriting and marketing support.
/ Forum Gdańsk
-
Crisis communication during the Covid-19 pandemic
Prepared and implemented corporate crisis communication activities in the B2B and B2C areas – on behalf of retail outlet owners and managers; prepared materials and current operational plans in the communication between outlet centre operators with the tenants and the business’s surrounding community; supported timely reaction and provided advice; provided support in communication with customers; managed media relations; provided copywriting services.
/ Forum Gdańsk
-
PCR|ONE Communication
Conducted media relations activities targeting international and Polish media – trade and general interest media – aimed at promoting the company and its medical diagnostics system; prepared presentations and informational teasers for its B2B communications in Poland and abroad; built the PCR|ONE website; rendered copywriting services; provided ongoing advice to the company’s management board.
/ Forum Gdańsk
-
Conducted the firm’s communicational activities
Consolidated its expert positioning in the Polish media; prepared articles as part of communicational activities; developed scenarios for video presentations and provided support in the video recording; managed communications activities in social media; led comprehensive activities in the field of digital marketing.
/ Forum Gdańsk
-
Communication on the investment and official opening activities
We devised and implemented the B2B and B2C communication strategy – at the stage of construction and the official opening. Our work also involved running media relations activities to national, local and international media; special events for the asset’s investor and manager; support for marketing activities.
/ Silesia Outlet
-
CA Immo Group’s financial results in Poland
We conducted current communication activities concerning the Polish portfolio of the CA Immo Group – the investor in prestigious office buildings in Warsaw’s Central Business Zone. Our other work involved positioning of experts, copywriting, and communication of CA Immo Group’s financial results in Poland for 2018 to trade and national media.
/ CA IMMO
-
Report on outlet centers in Poland
We were responsible for preparing and publishing the research report regarding outlet centers in Poland: “Centers of Positive Emotions. The outlet market in Poland in the Eyes of Customers. NEINVER Report”. Our work involved devising the concept; cooperating with the research company; copywriting; media relations; organizing the event to promote the publication to business and journalists.
/ NEINVER
-
Copywriting activities in the product’s market launch
We were responsible for communication activities in the market launch of innovative scanner esize.me introduced by eobuwie. Our job entailed preparing press materials for journalists from trade, national and specialist media, as well as copywriting activities. We took part in the official premiere of the product at Poland’s largest auction house Desa in Warsaw.
/ eobuwie.pl
-
Warsaw’s new retail park
Communication of the first phase of the development of Futura Ursus – a modern retail park in Warsaw due to open in 2021 – for NEINVER Polska. Our work entailed preparing public relations activities; communication to Warsaw-focused, trade and national business media outlets; copywriting.
/ Futura URSUS
-
A new opening
We were responsible for devising and implementing the plan of communication of the reconstruction of FACTORY Kraków – the largest outlet center in southern Poland - towards its business environment and customers. Media relations – progress in construction, innovative solutions, shopping experience, launch of new brands in the fashion and horeca categories; internal communication to tenants.
/ FACTORY Kraków
-
Corporate Communication
We run the press office for NEINVER – the leading outlet operator in Poland and Spain, and a market leader in Europe, owner of the brands FACTORY and The Style Outlets. Our other duties entail devising and implementing short- and long-term communication plans; business communication in Poland for NEINVER and for the brands from the Group’s portfolio towards its business environment and partners; expert positioning; copywriting; ongoing public relations consultancy.
/ NEINVER
-
Opening of Forum Gdańsk
We provided support to Multi Poland in communication activities concerning the final phase of construction and opening of a multifunction facility combining commercial and social functions. We participated in organizing activities of the official opening of FORUM Gdańsk for the company’s business partners and provided support for marketing activities.
/ Forum Gdańsk
