Strategy and crisis communication plan is one of the most important tools of crisis management. It gives permission to forecast crisis scenarios, scale and prepare the company for communication activities during crises caused by internal and external factors. The strategy enables and facilitates faster and more efficient operation of the Board in difficult conditions for conducting business activities.
Strategy and crisis communication plan also helps prepare staff for quick reactions in crisis situations of various types and corporate reporting. Good communication strategy should be preceded by a communication audit, repeated on the successive stages of activities.
We offer preparation of communication strategy for broad business activities as well as for individual projects. We run communication audits in selected areas of the company.
Efficiently prepared and carried out PR campaign brings better results than the best advertising campaign. And it’s not so expensive!
We create PR campaigns for the needs of specific projects, companies or people. We select communication tool, the best for the described project. Comprehensively we realize the tasks set within the established strategy of action. We fully realize the tasks set within established strategy of action.
Well designed PR campaign is a mix of many actions:
- media relations
- e-PR and social media
- public affairs activities
The success of the PR campaign depends on:
- good campaign plan
- properly selected tools
- customers’ engagement
- effectively and consistently conducted communication
- on the time of the campaign adequate for the intended purposes
We can help you at every stage of the PR campaign and take care of your company’s communication targets.
As PR managers we designed or we carried out, inter alia, PR campaigns, such as:
- Railway during Euro 2012
- Railway moves fans – 20 PKP Intercity locomotives in colours of the countries of Euro 2012
- Twentieth anniversary of the Industrial Development Agency
- Railway TV
- Railway is also way